Elevating Hospitality Brands. Driving Real Bookings.
Available for Remote, Part-Time & Fractional Contract Roles
13.9M+
Impressions
543K+
Direct Engagements
700%
Engagement Growth
Content Strategy
Cinematic Video
Social Management
Community Growth
Portfolio
3.6M+
Unique Reach
11K+
Organic Shares
2.4K+
Assets Deployed
Available for Remote, Part-Time & Fractional Contract Roles
Elevating hospitality brands and driving real bookings, that’s my specialty. I don't just make properties look beautiful online; I build digital engines that generate revenue. Over my career, my content strategies have driven over 13.9 million impressions , reached 3.6 million potential guests , and generated 543,000+ direct engagements for properties under the IHG and Hilton umbrellas, as well as independent luxury brands. By combining cinematic video production, cutting-edge AI tools, and data-backed social management, I deliver agency-level execution without the overhead of an in-house team. Let's turn your property's aesthetic into your most powerful booking tool.
About
Director of Visual Strategy
I specialize in building cinematic, high-converting digital ecosystems for luxury and boutique hospitality brands. By blending ultra-high-fidelity "living photography" with data-driven social strategy, I help properties eliminate reliance on static, outdated content. My focus is on crafting immersive visual narratives that capture architectural warmth, elevate F&B programs, and ultimately drive direct bookings and local foot traffic.
Premium creative without hiring in-house.
I help hospitality brands get the kind of visual output they would expect from an in-house designer, social content lead, and motion creative — without the payroll, benefits, onboarding, or management overhead.
Estimated annual cost for a full-time designer or social content hire after salary, benefits, payroll taxes, tools, and management overhead.
Flat monthly creative support for social graphics, website visuals, motion loops, event collateral, restaurant/spa promos, and seasonal campaigns.
A leaner way to get premium creative output while keeping the brand visually polished across every guest-facing touchpoint.
Cinematic assets
Short-form video, animated stills, timelapse concepts, reel covers, and visual campaign assets.
Hospitality focus
Built around rooms, restaurants, spas, weddings, events, seasonal offers, and local guest experiences.
Fast execution
Ongoing creative direction and production support without needing to manage a full-time role.
Career
Experience
Hotel Indigo
2021
-
Now
Directed the visual identity and digital content ecosystem for the property. Replaced static graphic design with high-fidelity, cinematic video loops and curated lifestyle photography to elevate the brand's luxury positioning. Managed comprehensive promotional calendars and generated over 3.6 million unique views across targeted demographics to drive local and out-of-state bookings
Eliza Hot Metal Bistro
2020
-
Now
Spearheaded the Food & Beverage visual content program. Engineered a high-converting digital aesthetic focused on visceral, crave-able photography and premium packaging design. This targeted approach to F&B marketing eliminated reliance on standard graphics, consistently driving high-margin restaurant foot traffic and establishing the bistro as a premier local dining destination.
Elements Salon & Boutique Properties
2025
-
Now
Acted as the dedicated digital content director for boutique properties and luxury wellness brands, including Elements Salon and Hampton Inn. Executed full-suite digital brand activations, ranging from tranquil spa cinemagraphs to comprehensive social ecosystem management, successfully delivering over 11,000 organic shares and driving measurable community engagement.
The Approach
Elevating your digital footprint.
Turnkey Execution
Full-suite visual management. From conceptualizing the shoots to managing the deployment calendar, I eliminate the need for an in-house content coordinator.
Revenue-Focused Strategy
Content built for conversion. Every asset is strategically designed to increase local foot traffic, drive high-margin F&B revenue, and boost direct room bookings.
Cinematic Fidelity
Zero compromises on quality. I utilize state-of-the-art 'living photography' and cinematic color grading to ensure your digital presence is as luxurious as your physical property.
Request a Pilot
Elevating Hospitality Brands. Driving Real Bookings.
Available for Remote, Part-Time & Fractional Contract Roles
13.9M+
Impressions
543K+
Direct Engagements
700%
Engagement Growth
Content Strategy
Cinematic Video
Social Management
Community Growth
Portfolio
3.6M+
Unique Reach
11K+
Organic Shares
2.4K+
Assets Deployed
Available for Remote, Part-Time & Fractional Contract Roles
Elevating hospitality brands and driving real bookings, that’s my specialty. I don't just make properties look beautiful online; I build digital engines that generate revenue. Over my career, my content strategies have driven over 13.9 million impressions , reached 3.6 million potential guests , and generated 543,000+ direct engagements for properties under the IHG and Hilton umbrellas, as well as independent luxury brands. By combining cinematic video production, cutting-edge AI tools, and data-backed social management, I deliver agency-level execution without the overhead of an in-house team. Let's turn your property's aesthetic into your most powerful booking tool.
About
Director of Visual Strategy
I specialize in building cinematic, high-converting digital ecosystems for luxury and boutique hospitality brands. By blending ultra-high-fidelity "living photography" with data-driven social strategy, I help properties eliminate reliance on static, outdated content. My focus is on crafting immersive visual narratives that capture architectural warmth, elevate F&B programs, and ultimately drive direct bookings and local foot traffic.
Premium creative without hiring in-house.
I help hospitality brands get the kind of visual output they would expect from an in-house designer, social content lead, and motion creative — without the payroll, benefits, onboarding, or management overhead.
Estimated annual cost for a full-time designer or social content hire after salary, benefits, payroll taxes, tools, and management overhead.
Flat monthly creative support for social graphics, website visuals, motion loops, event collateral, restaurant/spa promos, and seasonal campaigns.
A leaner way to get premium creative output while keeping the brand visually polished across every guest-facing touchpoint.
Cinematic assets
Short-form video, animated stills, timelapse concepts, reel covers, and visual campaign assets.
Hospitality focus
Built around rooms, restaurants, spas, weddings, events, seasonal offers, and local guest experiences.
Fast execution
Ongoing creative direction and production support without needing to manage a full-time role.
Career
Experience
Hotel Indigo
2021
-
Now
Directed the visual identity and digital content ecosystem for the property. Replaced static graphic design with high-fidelity, cinematic video loops and curated lifestyle photography to elevate the brand's luxury positioning. Managed comprehensive promotional calendars and generated over 3.6 million unique views across targeted demographics to drive local and out-of-state bookings
Eliza Hot Metal Bistro
2020
-
Now
Spearheaded the Food & Beverage visual content program. Engineered a high-converting digital aesthetic focused on visceral, crave-able photography and premium packaging design. This targeted approach to F&B marketing eliminated reliance on standard graphics, consistently driving high-margin restaurant foot traffic and establishing the bistro as a premier local dining destination.
Elements Salon & Boutique Properties
2025
-
Now
Acted as the dedicated digital content director for boutique properties and luxury wellness brands, including Elements Salon and Hampton Inn. Executed full-suite digital brand activations, ranging from tranquil spa cinemagraphs to comprehensive social ecosystem management, successfully delivering over 11,000 organic shares and driving measurable community engagement.
The Approach
Elevating your digital footprint.
Turnkey Execution
Full-suite visual management. From conceptualizing the shoots to managing the deployment calendar, I eliminate the need for an in-house content coordinator.
Revenue-Focused Strategy
Content built for conversion. Every asset is strategically designed to increase local foot traffic, drive high-margin F&B revenue, and boost direct room bookings.
Cinematic Fidelity
Zero compromises on quality. I utilize state-of-the-art 'living photography' and cinematic color grading to ensure your digital presence is as luxurious as your physical property.
Request a Pilot
Elevating Hospitality Brands. Driving Real Bookings.
Available for Remote, Part-Time & Fractional Contract Roles
13.9M+
Impressions
543K+
Direct Engagements
700%
Engagement Growth
Content Strategy
Cinematic Video
Social Management
Community Growth
Portfolio
3.6M+
Unique Reach
11K+
Organic Shares
2.4K+
Assets Deployed
Available for Remote, Part-Time & Fractional Contract Roles
Elevating hospitality brands and driving real bookings, that’s my specialty. I don't just make properties look beautiful online; I build digital engines that generate revenue. Over my career, my content strategies have driven over 13.9 million impressions , reached 3.6 million potential guests , and generated 543,000+ direct engagements for properties under the IHG and Hilton umbrellas, as well as independent luxury brands. By combining cinematic video production, cutting-edge AI tools, and data-backed social management, I deliver agency-level execution without the overhead of an in-house team. Let's turn your property's aesthetic into your most powerful booking tool.
About
Director of Visual Strategy
I specialize in building cinematic, high-converting digital ecosystems for luxury and boutique hospitality brands. By blending ultra-high-fidelity "living photography" with data-driven social strategy, I help properties eliminate reliance on static, outdated content. My focus is on crafting immersive visual narratives that capture architectural warmth, elevate F&B programs, and ultimately drive direct bookings and local foot traffic.
Premium creative without hiring in-house.
I help hospitality brands get the kind of visual output they would expect from an in-house designer, social content lead, and motion creative — without the payroll, benefits, onboarding, or management overhead.
Estimated annual cost for a full-time designer or social content hire after salary, benefits, payroll taxes, tools, and management overhead.
Flat monthly creative support for social graphics, website visuals, motion loops, event collateral, restaurant/spa promos, and seasonal campaigns.
A leaner way to get premium creative output while keeping the brand visually polished across every guest-facing touchpoint.
Cinematic assets
Short-form video, animated stills, timelapse concepts, reel covers, and visual campaign assets.
Hospitality focus
Built around rooms, restaurants, spas, weddings, events, seasonal offers, and local guest experiences.
Fast execution
Ongoing creative direction and production support without needing to manage a full-time role.
Career
Experience
Hotel Indigo
2021
-
Now
Directed the visual identity and digital content ecosystem for the property. Replaced static graphic design with high-fidelity, cinematic video loops and curated lifestyle photography to elevate the brand's luxury positioning. Managed comprehensive promotional calendars and generated over 3.6 million unique views across targeted demographics to drive local and out-of-state bookings
Eliza Hot Metal Bistro
2020
-
Now
Spearheaded the Food & Beverage visual content program. Engineered a high-converting digital aesthetic focused on visceral, crave-able photography and premium packaging design. This targeted approach to F&B marketing eliminated reliance on standard graphics, consistently driving high-margin restaurant foot traffic and establishing the bistro as a premier local dining destination.
Elements Salon & Boutique Properties
2025
-
Now
Acted as the dedicated digital content director for boutique properties and luxury wellness brands, including Elements Salon and Hampton Inn. Executed full-suite digital brand activations, ranging from tranquil spa cinemagraphs to comprehensive social ecosystem management, successfully delivering over 11,000 organic shares and driving measurable community engagement.
The Approach
Elevating your digital footprint.
Turnkey Execution
Full-suite visual management. From conceptualizing the shoots to managing the deployment calendar, I eliminate the need for an in-house content coordinator.
Revenue-Focused Strategy
Content built for conversion. Every asset is strategically designed to increase local foot traffic, drive high-margin F&B revenue, and boost direct room bookings.
Cinematic Fidelity
Zero compromises on quality. I utilize state-of-the-art 'living photography' and cinematic color grading to ensure your digital presence is as luxurious as your physical property.